Beefeater Crown Jewel was presented to a gathering of bartenders and friends, at Gin Lovers Principe Real.
Despite being a novelty in Portugal, Beefeater Crown Jewel is actually a re-edition of the Crown Jewel launched by Beefeater in 1993. In effect, it would have been the first premium Gin, on a par with Bombay Sapphire, at the time, both aimed at the duty free market.
This “new” Crown Jewel remains faithful to the original recipe, an evolution from Beefeater Dry Gin .
To the nine botanicals in Beefeater Dry Gin have been added grapefruit, and diluted has been reduced so that Crown Jewel, with 50%vol, has a significantly higher alcohol content than Beefeater Dry Gin.
Since it is an evolution of the original Beefeater recipe, Crown Jewel is simultaneously the base for the making of Beefeater 24, the Gin which came to substitute it in 2009. To the ten botanicals used in Crown Jewel, Desmond Payne added two new ones: Japanese Sencha tea and Chinese green tea.
The new bottle, similar to the other bottles of the English brand, is inspired by the Tower of London, seeking to invoke the old legend that the monarchy will fall if the Ravens ever leave the Tower. Thus the figure of a Raven landing on the royal orb that is the O in Crown has centre stage on the label. On the sides of the bottle are inscribed the names of eight Ravens that inhabit the Tower of London. Despite a few alterations, the bottle is similar to the one that was discontinued in 2009, but its purple glass makes it very different to the original clear bottle.
One last thing to mention is that Crown Jewel is a limited edition - the batch number for each bottle is found on the back label.
It is available in Gin Lovers online shop.

Amicis (friends, amigos) from the very heart of Portugal, Coimbra, between the sierras Açor and Sicó.
It’s from there that come the 14 botanicals, a “sensory memory book from where I grew up” says Paulo Pereira, 38, a tutor at Portugal Tourism College Douro-Lamego and creator of the latest Portuguese Gin, during its official presentation.
The space chosen was the atrium of Gin Lovers Príncipe Real, which only just managed to welcome all the visiting enthusiasts. The presence of the the three “dragons”, Miguel Ribeiro Ferreira, Isabel Neves and Marco Galinha, who support the project, was a reminder that Amicis already existed, after two years of tests, when it was presented to the dragons on the Portuguese version of Dragon’s Den/Shark Tank in March 2016. “I had to buy him a suit,” joked Marco Galinha, meaning that the bet has paid off. Thus a 100% Portuguese, 100% original Gin was born, with a different aroma that deserves to be first tasted with plain water. Single distillations of Gorse flowers, walnut, honey, citrus fruits from the orchards of Coimbra, Mastruz and nine other botanicals make Amicis one of the most aromatic and distinctive Gins, with enough potential to reach the international premium market. The first signs of that happening are already appearing. Amicis is available at Gin Lovers Online Shop.

Cocktails of the world, unite. Because our time is coming! More than 40 bars and restaurants from Lisbon will participate in the first edition of the Lisbon Cocktail Week to be held from the 22nd of April to 1st of May, 2016. The event will be a ten day celebration of the cocktail (and not only gin cocktails) with a map of the best places in Lisbon, including the Gin Lovers Príncipe Real. During the Lisbon Cocktail Week you will be able to try drinks of each bar and restaurant and see the election of the Best Lisbon Cocktail. There will also be a happy hour - Cocktail Moment - where you pay 1 for 2 from 6 to 11pm. Cocktail Week Coming to Lisbon for the first time, the ten-day event is organized by Mario Batista with the help from Paulo Amado, Edições do Gosto, and has the support of brands like Compal, Veggie, Diageo, Pernod Ricard, PrimeDrinks and Schweppes. The sparkling water Água das Pedras is the official product and Vinhos do Douro and Porto are the institutional partners. "This is the ideal time for Lisbon to receive an event that is already a reference in other cities such as Paris and London. It is a unique opportunity to discover the best cocktails and celebrate the city in all its splendor", explains Mario Batista, the organizer.

On the 31st of December night, Gin Lovers and chef Miguel Laffan from the Less restaurant - inside the Gin Lovers Principe Real space - will combine forces to bring you the best Welcome 2016 party. The New Year's Eve night at the Embaixada starts at 8pm with a six-course tasting menu including pairings with Gin and wine. At the end of the night, just before midnight, the Gin Lovers Principe Real doors open to receive the "Party Ten to Midnight" by Tanqueray Ten/Gin Lovers. Welcome 2016 with Gin.