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TAG: Beefeater
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Beefeater 24 & Tea

Desmond Payne is one of the most well recognised distillers in the world today. Even for those new to the Gin world, his is an obligatory name, consecrated in more than 50 years of distilling. For a long time connected to the Pernod Ricard universe, Desmond now has his name linked to Beefeater and Plymouth, but despite more than half a century of distilling, it was only in 2008 that he created his first Gin, Beefeater 24. Meanwhile, the history of the iconic London Gin began a good few years earlier.
Desmond has always had a taste for travel. The desire to find new places, cultures, people and flavours and aromas, always directed towards the less common tourist destinations. It was on one of these journeys, crossing Asia, that he fell for the tea that they used as a substitute for tonic water in Gin. They were times of shortages and tonic water was pretty hard to find. Missing the bitterness of quinine, Desmond found comfort in the astringency of local teas. 
Years later, while already developing Beefeater 24 and looking for something totally different and revolutionary, Desmond brought back his good old times in Asia and began a process of research to select teas which would give a light floral touch to the old British tradition. He found the answer in Japanese Sencha tea and Chinese green tea. Their lower oxidation confers a greater freshness and lighter floral note than other teas, complementing the sweet citrus touch of grapefruit and reinforcing the juniper.
These two teas naturally give good results when they are used to flavour a Beefeater 24 and tonic, but we didn’t want to limit ourselves to these two and tested 5 serves all using tea and citrus. 
To the original recipe for Beefeater Dry were added three new botanicals. Chinese green tea, Japanese Sencha tea and grapefruit. We began with the more obvious and added Sencha tea to grapefruit. Gentler than Chinese green tea, Sencha finds its ideal partner in grapefruit which is one of the subtler citrus fruits. It is almost like drinking a Beefeater 24 with only tonic water, but with extra aroma.
For the Chinese green tea, we chose lemon. The astringency and vivacity of the tea only find a parallel in the acidity and pungency of a ripe lemon zest. It is a fresh and light proposal, ideal for a hot day in summer… but doesn’t go badly on a cold winter night in front of the fire.
White tea is made by infusing very young leaves which are protected as much as possible from the sun. It is a more floral and aromatic tea than green tea and for that reason it was combined with orange, which has a more intense flavour than grapefruit. It is a bolder proposal which carries more aromas and can be an alternative for those who like a lot of fruit. However, for the purists, this flavour mix might be too sinful since it hides the aromas of the Beefeater 24. 
Lemon balm tea is one of the most popular teas in Portugal and for that reason it made sense for us to try it out. Its fresh and slightly astringent touch awakens all the aromas in Beefeater 24. To it we added a carpaccio of kumquat for a gentle citrus note which can also serve as a snack for the more adventurous.
We used the same method to flavour all the serves described above. In a separate glass we made an infusion of Beefeater 24 with each of the teas, using an infuser. The process is pretty straightforward and similar to the way normal tea is made, with the advantage of not having to heat the liquid. Just fill the infuser with the selected tea and place it in the glass. Between 30 seconds and 1 minute will be enough, but you can stir it to accelerate the process. One infuser full of tea leaves is easily enough to flavour 20 gins. 
Lastly, the most exotic and the most practical version. Here, instead of flavouring the Gin with the tea, we sped up the process and used a flavoured tonic, Schweppes Match. Matcha is also a green tea, which comes in the form of a bright green powder and a flavour which is more astringent and fresh than the others. For even more freshness, we added yuzu zest, yuzu being a Japanese citrus fruit which is making its way to Europe.
It was clear to us the strong connection between Beefeater 24 and tea and its adaptability in all the varieties we tested, and we are certain it would also work well with a wide variety of floral botanicals. The link to citrus fruits is also easy and natural. The grapefruit remains our favourite when we talk about Beefeater 24 but all the other citrus fruits gave good results. 
Fancy a Beefeater 24?

Desmond Payne – 50 years distilling the best

Desmond Payne may still be unknown by some, but his is one of the most important names in the world of Gin, and in particular, the Pernod Ricard universe, where he is currently responsible for Beefeater and Plymouth Gins.
Desmond has been connected to distillation for 50 years. He began in the wine business but his contact with spirits, when he worked for Seager, Evans & Co, woke his passion for them. From passion to practice was simple and at 21 years old he left London to work in the Plymouth Distillery.
On an adventurous and successful route, Desmond has learned much and applies all of his knowledge acquired over the last 50 years. The proof of this are the 8 Gins he has to his name, produced more or less one per year.
Beefeater 24 deserves to be highlighted, Desmond himself makes it, making one of the most iconic Gins of our times. A classic but irreverent Gin. A gin that respects the old traditions of London Dry Gins, but which brings new approaches and new aroma profiles.
Also in his portfolio, Beefeater Burrough’s, in an homage to the founder of the British company, which is now going into its second edition, and Beefeater Crown Jewel, one of the more exclusive lines, alongside other variations of Beefeater London Dry. 
We congratulate Desmond and look forward to his next creations.

Going Red

These days, a bottle of Gin is a day to day object. Bigger or smaller, with clear or opaque glass, with bright colours or more conservative ones, with a cork or a screw cap, the choice of bottles is almost infinite, the producers making their mark through image created by the bottle that carries their Gin.
It wasn’t always thus. There were times, and the 19th century isn’t so long ago, when Gin was transported from the distillery to the retailer in barrels or large clay pots, then it was sold on in smaller packages, whether rustic clay jugs or an old champagne bottle or any other receptacle that could transport the Gin home.
Growing demand and available technology together with higher expectations from consumers lead the producers to adapt the bottle as a standard package for the sale of Gin. The labelling of the bottles, their design and materials used evolved through time in a process that has accelerated exponentially in recent years, much of this being down to the Gin boom.
Attentive to the market and new trends, Beefeater is launching the new Beefeater 24 bottle where the red from the base now extends to the whole bottle.
The red pays homages to one of the oldest jewels in the British Imperial State Crown, the Black Prince’s Ruby with its imposing 170 carates. Beefeater 24 and the Black Prince’s Ruby have a connection in the Tower of London, which is the inspiration for the first and the home of the second.
With this face lift, Beefeater seeks to be featured amongst its peers with a more vibrant, youthful image, while maintaining its high quality. In the words of Beefeater’s brand director, Eric Sampers, “Our new Beefeater 24 design will capture the consumer’s attention, with a striking red colour which makes it clearly stand out from its competitors. Beefeater 24 is a very special gin – created by the world’s most experienced gin master distiller, Desmond Payne – and we want people to know just from looking at the bottle that there is a high-quality liquid inside.”

Beefeater Crown Jewel

Beefeater Crown Jewel was presented to a gathering of bartenders and friends, at Gin Lovers Principe Real.
Despite being a novelty in Portugal, Beefeater Crown Jewel is actually a re-edition of the Crown Jewel launched by Beefeater in 1993. In effect, it would have been the first premium Gin, on a par with Bombay Sapphire, at the time, both aimed at the duty free market.
This “new” Crown Jewel remains faithful to the original recipe, an evolution from Beefeater Dry Gin .
To the nine botanicals in Beefeater Dry Gin have been added grapefruit, and diluted has been reduced so that Crown Jewel, with 50%vol, has a significantly higher alcohol content than Beefeater Dry Gin.
Since it is an evolution of the original Beefeater recipe, Crown Jewel is simultaneously the base for the making of Beefeater 24, the Gin which came to substitute it in 2009. To the ten botanicals used in Crown Jewel, Desmond Payne added two new ones: Japanese Sencha tea and Chinese green tea.
The new bottle, similar to the other bottles of the English brand, is inspired by the Tower of London, seeking to invoke the old legend that the monarchy will fall if the Ravens ever leave the Tower. Thus the figure of a Raven landing on the royal orb that is the O in Crown has centre stage on the label. On the sides of the bottle are inscribed the names of eight Ravens that inhabit the Tower of London. Despite a few alterations, the bottle is similar to the one that was discontinued in 2009, but its purple glass makes it very different to the original clear bottle.
One last thing to mention is that Crown Jewel is a limited edition - the batch number for each bottle is found on the back label.
It is available in Gin Lovers online shop.

Tips & Tricks
Beefeater Crown Jewel | England

Origin England
Alcoholic Volume 50º
Type London Dry Gin
Known Botanicals Liquorice, Almond, Angelica root and seed, coriander seed, lily root, orange, lemon and grapefruit peel, juniper.

Brief Description
Beefeater Crown Jewel was born in 1993. The “first” premium Gin was produced from the original Beefeater recipe, using grapefruit as its tenth botanical, and was aimed at the Duty Free market, an ultra-exclusive niche market at the time. Later on, in 2009, Crown Jewel was discontinued, opening the door for Beefeater 24, a decision which caused some “upset” in the many fans it had gained over the years. This new re-edition is faithful to its original recipe but brings some slight alterations in the bottle, namely with the change in name of the ravens that live at the Tower of London, to which Crown Jewel pays homage. The almost umbilical connection between Beefeater and the city which saw its creation and, in particular, the Tower of London is well known. The legend says that if the ravens leave the tower, the Tower and the monarchy will fall. Crown Jewel follows the rules of the Beefeater house. Omnipresent Juniper and the citrus touch are also signatures here, detectable in the first aromas released. In the mouth, Crown Jewel reveals a fairly robust Gin, with its 50 volumes of alcohol playing a part, full of juniper and a citrus touch where grapefruit occupies central position. Despite its high alcohol level, Crown Jewel is an extremely smooth Gin.

Other versions Beefeater Dry Gin | Beefeater 24 | Beefeater Burrough’s Reserve | Beefeater London Garden (seasonal edition)

Tips & Tricks
Beefeater Dry | England

Origin England
Alcoholic Volume 40º 
Type London Dry Gin
Known Botanicals Liquorice, Almond, Angelica root and seed, Coriander seed, Lily root, Orange and Lemon peel, and Juniper.

Brief Description
Since its beginnings, Beefeater has been connected to the city where still today it is produced. It’s not odd, then that James Burrough baptized the brand with the name given to the guards of the Tower of London. From its first home in Cale Street, where it was born in 1876, Beefeater has also lived in two other homes. The first was in Hutton Road, Lambeth, where they had to move to up production to meet demand, the second, for the same reasons, in Kennington. The latter is the still the home of Beefeater.
Beefeater Lond Dry Gin is, today, one of the symbols of the city it calls home, but also one of the iconic London Dry Gins. From the first pungent notes of Juniper that leap from the bottle to the palate where it remains at the forefront, backed up by the markedly citrus notes, it is all that a London Dry should be. The 9 botanicals used in its production are the base of the recipe of all the Gins that Beefeater makes.

Other versions Beefeater 24 | Beefeater Burrough's Reserve | Beefeater Crown Jewel | Beefeater London Garden (seasonal edition)

Beefeater London Dry has a new look

Featuring a hand drawn map of the British capital, the evolution of the bottle’s packaging reinforces Beefeater as an authentic product of London, the only major international gin that is still made in the heart of the city today.
The stylised map features the story of London inside and out, with the capital’s distinctive landmarks visible on the outside. The Tower Bridge is of course in it.
Eric Sampers, Beefeater’s Global Brand Director, comments: “the new pack design to be a strong evolution of the brand’s dynamic visual identity while retaining the familiar Beefeater look and premium feel.”
But gin lovers of this world, you can rest assured Beefeater London Dry is still made using its original recipe from the 19th century. This recipe continues to make Beefeater the ‘world’s most awarded gin’, as indicated on the front of the new bottle.

Tips & Tricks
Beefeater 24 | England

Origin England
Alcoholic Volume 45º
Type London Dry Gin
Known Botanicals Liquorice, almond, root and angelica seed, Chinese green tea, Sencha Japanese tea, coriander seed, iris root, orange, lemon and grapefruit peel and juniper.

Brief Description
Brits like tea. Brits like Gin. Gin with tea? Of course. We do not know if this was the reason behind the creation of Beefeater 24 but the results speak for themselves. By adding grapefruit, Chinese green tea and Japanese sencha tea to the original Beefeater recipe, Desmond Payne created their London Dry. The Beefeater 24 is fresher, softer and more floral than the Beefeater Dry. But it is the scent of flowers that we feel when we open the bottle. The juniper notes are less noticed. On the palate, we are surprised by the softness, the elegant and citrus presence of grapefruit and an astringency in the end, signed by green tea.

Others Versions Beefeater Dry Gin | Beefeater Burrough's Reserve | Beefeater Crown Jewel | Beefeater London Garden (seasonal edition)