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Gin Lovers Gin 10cl.

Gin Lovers Gin 10cl. bottle
A production 100% Gin Lovers, 100% Portuguese which reflects this project spirit and the requirement of our ambitions.
In spite of 41º vol, it's a well balanced and smoth Gin, that doesn't compromise the depth of all it's aromas.

Lisboa Gin 10cl.

Developed over 3 years, intends to honor the city that saw Gin Lovers born and grow.
A Gin that breathes Lisbon, inspired by its 7 hills, uses in his distillation 7 traditional botanicals, plus 7 additional local botanicals that make us travel through the city and its history: petals of clove, cinnamon, coffee, salt, portuguese basil (manjerico), Arinto grapes, lettuce.
All botanicals are cold infused to ensure a unique freshness, and distilled in small stills for better production control.
Developed by Gin Lovers in partnership with one of the most promising national distillers, is distilled in the district of Lisbon in traditional copper stills using an alcohol based cereal.
The end result is a charismatic, young, fresh and versatile Gin where we find the salty, sweet and citric as the main aromas.

Gin, the most consumed spirit in England

The Portuguese already took to Gin a good few years ago, even before its neighbour, Spain. Now it’s the turn for Gin to dethrone vodka and whisky and return to the top of the list of Britain’s favourite spirits.
The vote is carried out every year by the Wine and Spirit Trade Association which recently published the results of 2017. The numbers are clear. Gin is the favourite spirit of 29%, followed closely by whisky lovers, with 25%, and vodka which won the heart of 23% of the voters.
This vote confirms the evolution of Gin sales which reached 47 million bottles in 2017. In cash terms, it beat the £1200 million mark, meaning it doubled the takings of 2011. These numbers also show the trend for more sales in premium brands where the average price per bottle is above £25.
The study also saw Gin and Tonic as the most nominated drink by the participants, knocking out all other Gin and other spirits drunk in any other way. At a time when, in Portugal, cocktailery is ever growing, although the consumption of Gin and Tonic is by far the winning drink, England seems to be going in the opposite direction. Though they aren’t abandoning the classics, they seem to be taking to the Iberian style of Gin and Tonic.

Tips & Tricks
Inseparable | Portugal

Origin Portugal
Alcoholic Volume 45º
Type Distilled Gin
Known Botanicals 36 botanicals in total, where honey, cinnamon, vanilla, Peruvian cocoa and allspice predominate.

Brief Description
There’s a new Portuguese Gin on the market. INseparable is another new Gin on our shelves where it finds itself next to tens of other Portuguese Gins. 
It all began a few years ago, at the dinner table where 8 friends met in what would become a weekly ritual. To dinner, they added a new Gin to taste each week. The challenge of bringing something new week after week became harder and harder and almost reached the point at which it was impossible to surprise the group.
This was the cue for Luís Afonso, one of the 8, to get to work and start making his own Gin from scratch, one that would break from everything else they had tried. He bought a small copper still and began his quest of aromatic alchemy, in a long but gratifying process which culminated in the perfect mixture that would be tasted by the most important group of testers… Luis Afonso’s group of 8.
Disguised in a plain bottle, INseparable was given to the group to try and it was approved straight away. Approved to the point that they decided immediately that they were in the presence of a Gin that was worthy of being shown to everyone, not just the 8 friends. 
They began to refine the recipe and getting it ready for production.
In all, they tested 93 botanical, but only 36 remained in the final recipe. To minimize the effect of inevitable variations in aromas that natural products suffer, they turned to Tec Labs at the faculty of science of the University of Lisbon which analyses all the botanicals for each batch and indicates any alterations they should make in the percentages. 
The flavouring of the alcohol is done in two distinct steps. First, cold, when 34 of the botanicals are macerated and left in contact with the alcohol. The maceration time varies from botanical to botanical in order for each one to shine as much as the next. The already flavoured alcohol is then filtered into the still, where the two remaining botanicals are waiting in an aroma basket. Which botanicals are which? Only the 8 know.
INseparable has 45 volumes of alcohol and thus would be expected that it would have a marked alcohol aroma, but this is not the case and instead, it is the sweet and spicy notes that punctuate the nose. There is a sweet hit of honey but it is also easy to find the warmer notes of vanilla and cinnamon. In the mouth, INseparable keeps its smoothness and warmth. The identifiable notes on the nose also include cocoa and allspice. 

Gin in numbers

The numbers come to us from England, but they are paralleled here in Portugal. In the first half of the year Gin sales grew by more than single digits in quantity (12%), and in value (16%) which proves that the market trend to find higher quality, more expensive products continues. Half year retail sales exceeded 500 million pounds, something like 556 million euros.
In Portugal, we have no concrete data, but what there is points to a similar reality. Gin sales are still in the ascendant although less rapid than what can be seen in England, or even here a few months before.
However, in either case, the market seems to have reached a mature state in which sales have stopped growing for all the players, growing only for some of them.
William Lowe, professor of Cambridge Distillery, notes that “it is harder and harder for any brand to have an impact other than in the local market, making people have to work harder to stand out from the crowd”.
This affirmation is mirrored in Portugal where we have seen the growth in many different new brands which place great importance in any differentiating detail of their product, whether that’s in the distillation, the use of a certain botanical or any other factor. However, and as Lowe advocates, these new brands have had difficulties in penetrating the market with its limited target.
What might at first seem like a slowing down, or even shrinking of the market, may in fact be a natural tendency for the small producers, very centred on their place of production, to seek out new aromas and authenticity, as defended by Nick King, one of the specialists at the Wine & Spirit Education Trust.
According to him, this trend cannot overtake the nature of this spirit, which has as its driving force “the predominant flavour of juniper”, something that we know doesn’t appear in some of the newer products hitting the market.
Nick King concludes his rationale saying that Gin may essentially be considered a type of vodka flavoured with juniper. Therefore, a distinction must be made between Gins that keep juniper as their main or at least very distinct flavour and those Gins where it is barely noticeable. Nick King defends the idea that all Gins that stray from the essential rules of Gin should be considered simply as flavoured vodkas, without that having any pejorative meaning. 

Tips & Tricks
Gin Lovers Gin | Portugal

Origin Portugal
Alcoholic Volume 41º
Type London Dry Gin
Known Botanicals 32 in total, with focus on Juniper, Lemon Verbena, Pine Sprigs and a mixture of citrus fruits and warm spices.

Brief Description
National Gin & Tonic Day is on its fifth edition. Gin Lovers Gin its third.
After a Gin which we adapted followed by a Gin thought up and created from scratch, here is our 2017 Edition, a 100% Gin Lovers production.
The directive was simple: make a Gin that is agreeable to the greatest number of people possible. Juniper and Citrus for the purists and traditionalists, but smooth and fruity enough to convince those less accustomed to the bitter sip of this our favourite spirit.
This edition was thought up from scratch but always had as its base the knowledge and opinions we have gathered from the previous versions.  Straight away we reduced the degree of botanicals to make a cleaner and more direct flavour. There are now 32 botanicals used in Gin Lovers Gin, reducing the floral and herbal elements to allow the citrus ones to shine through. Rose petals, Globe Amaranth, Iceland Moss (a lichen) and Breckland Thyme, among others, were left out of the production of Gin Lovers 2017.
We also altered the balance of the power players. Juniper still occupies central stage but it is now accompanied by lemon verbena, pine sprigs and a mixture of citrus fruits, still leaving space for the warmer spices like cinnamon, cassia bark and nutmeg.
Changing a product, especially a Gin, is a complicated step by step process where the whole is always different from the sum of its parts. We wanted a Gin which inherited some of the complex aromas of Xmas Edition 2016 but on the other hand had a more defined matrix with strong vertexes of juniper, pine sprigs, lemon verbena and the citrus fruits.
The alcohol level has also been lowered with the idea of increasing the lightness of the Gin without compromising the depth of aromas. It is now 41% vol.
This decrease in alcohol level goes with the decrease in complexity. In other words, the 2016 versions demanded a higher level of alcohol to carry all of its aromas. The simplification of the botanical palette and almost the entire elimination of floral and herbal elements permits a decrease in alcohol.
Gin Lovers 2017 is therefore a Gin which sits somewhere between classic London Drys and deeper aroma Gins. On tasting, expect the juniper to be refreshed by the pine sprigs and the lemon verbena, followed by the mix of citrus fruits where the orange crosses with the vivacity of bergamot and a warm finish punctuated by warm spices.

Essentials Black tube

When we use the essential botanicals we are paying homage to the history of the gin and tonic and highlighting the aromas and essences that are already present in the Gin.
In this tube will find Cardamom, Cassia, Orange

Spoon Bar